«Ja zur Kultur in der Ostschweiz, bitte!» (Yes to culture in Eastern Switzerland, please!), in short Jakob, was a campaign for the cantonal vote on March 4, 2018 in St.Gallen. The voters decided on a loan for the overall renovation of the city's municipal theater. The cultural magazine Saiten took this as an opportunity to campaign for the renovation of the theater, and for St.Gallen culture in general. The design concept is based on Jakob's network idea and uses generative design principles to cover a variety of media and formats.